TWC
95% of 2.5 million products cleansed automatically each month
TWC provides data and insight to wholesalers, retailers and suppliers. We built its platform and have been its technology partner for more than ten years. Our workflows now automatically cleanse 95% of the 2.5 million products TWC handles each month.
The client
TWC is a data and insight provider for the wholesale sector. Its platform combines more than 1,000 daily data feeds and serves more than 1,000 supplier users every day.
The challenge
Cleansing and matching 2.5 million product records a month from more than 1,000 daily data feeds, each with its own codes and descriptions.
What we built
The work started more than ten years ago with a low cost proof of concept, which helped TWC win its first major client. The platform has since grown from handling millions of rows of data to billions.
How it works
AI-driven workflows cleanse and match each product automatically. The cleansing team only handles the exceptions.
What changed
- 95%95% of 2.5 million products a month are cleansed automatically.
- 1,000+More than 1,000 users at suppliers including Heineken, Coca-Cola and PepsiCo work from the platform every day.
- 1,000+The platform combines more than 1,000 daily data feeds.
The work
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