When Did We Start Calling Out Slop?
"AI slop" implies there was a non-slop era we've fallen from. After ten years in the agency world, I'm not sure that era ever existed.
We are a team of engineers and consultants who bring clarity from noise for businesses that make, move and sell products.
We support businesses by creating impact from big data, unlocking ROI from AI in your workflows, and advising you on what to do next.
One source
We match and clean it into one source every system and every team can use.
By understanding your business, its data and its workflows, we remove silos and simplify processes to create insights, efficiencies and better customer experiences.
Caterforce product and price file
- Suppliers
- 190
- Member wholesalers
- 10
- Products
- 11,000+
- Labour saved each month
- 11 days
Case study · Caterforce
One product and price file for ten wholesalers
Caterforce began with a low cost proof of concept. It became a platform covering 10 wholesalers and more than 11,000 products from 190 suppliers. Managing promotions through it takes 11 days of labour out of each month.
Who we have built for
We have done this work for more than ten years, supporting buying groups, wholesalers, manufacturers and the brands they supply.
Why work with us
01
We understand businesses like yours
Whatever the data, the problem is usually the same: it sits in too many places and nobody fully trusts it. We have solved that for more than ten years, so we start on your problem, not on learning your industry.
02
From the boardroom to the build
We work with your leadership team on what to build and in what order. Then our engineers build it and stay to run it. For Gay Times, that meant senior technical direction without the cost of a full-time hire.
03
It is proven at scale
TWC's platform handles 2.5 million products a month from more than 1,000 daily data feeds. More than 1,000 people at suppliers including Heineken, Coca-Cola and PepsiCo use it every day.
04
You see it working before you commit
Every engagement starts with a one-week sprint on your own data, at a fixed £1,995. You see it working, and leave with a plan, before you decide what comes next.
I am impressed by their ability to transform lengthy and costly processes into simpler and cost-effective ones.
I loved their willingness to adapt and how much they cared about getting it right.
Their UX skills were exceptional.
What we do
Big data
Data from many systems into one place, and reporting your teams use.
Red Bull's reporting covers the whole UK independent retail channel, every store, not a sample.
AI and workflows
AI-driven tools that simplify and automate your business-critical workflows.
95 in every 100 of the products TWC handles each month are cleansed automatically.
Consultancy
What to build and in what order, starting with a low-cost proof of concept.
Three fixed-price ways to start, each a one-week sprint.
Your questions
Can you work with the systems we already have?
Yes. Caterforce has 10 member wholesalers and 190 suppliers, and each kept its own product codes and systems. The platform matches them to one record.
How long does it take?
It depends on the work. We migrated Gay Times to a new site in six weeks. Working with TWC, we took the Plan for Profit app for Unitas Wholesale from concept to the App Store in three months. More than 8,000 retailers now use it.
What does it cost to find out?
There are three fixed-price ways to start. Each is a one-week sprint for £1,995, with the scope agreed in a short call first.
Do you work with agencies?
Yes, under your brand. We have worked for some of the UK's leading agencies, helping them create results for everything from small local businesses to FTSE 100 clients.
Another question? Ask us on a short call. There is no charge and no commitment.
Book a short callWriting
Matt writes on Substack about data, retail, wholesalers and the supplier side of the industry. The latest three are here.
Garbage In, Garbage Out: Why That Phrase Should Be Keeping Every AI Leader Awake at Night
In 1957, a US Army specialist named William Mellin was trying to explain to a journalist how computers worked.
David Bowie Was Right About the Internet. AI Is Another “Changes” Moment
In 1999, Bowie saw the internet would reshape everything. Most people didn't. AI is having the same moment — and we're still underestimating it.
Talk to us
Tell us about your business and what you want to change.