When Did We Start Calling Out Slop?
"AI slop" implies there was a non-slop era we've fallen from. After ten years in the agency world, I'm not sure that era ever existed.
About Chick
We are a team of engineers and consultants based in Colchester, Essex. We have been trading for more than ten years.
There are six of us, plus an extended group of partners we bring in when a project needs more people or a particular skill.
Who we are
Who we work with
We work with buying groups, wholesalers, manufacturers, brands and publishers. Our clients include Caterforce, TWC, Unitas Wholesale, Greene King, Gay Times, Sugro and Red Bull. Through agency partners we have also built for Shell, Total and Compass.
TWC
TWC provides data services and digital platforms for wholesale, foodservice and convenience retail. It has been a client for more than ten years. We built the first version of its platform, which helped it win its first major client, and we are still its technology partner today.
How we start
Caterforce, TWC, Gay Times and Sugro all started with a low cost proof of concept. That is still how we prefer to start.
Matt Chick
Director
Matt is a director of Chick and leads its development work. He has worked in consumer goods and retail data for around 25 years.
Before starting Chick, he was part of the senior management team at Woodberry Brothers and Haines, a cabinet furniture manufacturer. Since then he has spent more than ten years building the data and systems behind UK supply chains, for buying groups, wholesalers and manufacturers.
He speaks on how businesses can get a return from AI, most recently at the British Furniture Association's AI conference, and writes on Substack.
Recent talkGetting a return from AI, at the British Furniture Association's AI Summit.
Colchester Digital
We also run Colchester Digital, a meetup for people working in digital in and around Colchester. It meets every month for talks, and it is our way of giving back to the local community.
Find us
37 Queen StreetColchester, Essex
CO1 2PQ
Writing
Matt writes on Substack about data, retail, wholesalers and the supplier side of the industry. The latest three are here.
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Talk to us
Tell us about your business and what you want to change.