Unitas Wholesale
Plan for Profit, from concept to the App Store in three months
Working with TWC, we took the Plan for Profit app for Unitas Wholesale from concept to the App Store in three months. More than 8,000 retailers now use it.
The client
Unitas Wholesale is one of the UK's largest convenience retail buying groups, supporting independent retailers nationwide.
The challenge
Giving thousands of independent retailers one digital place for deals, planning and ordering tools, in place of paper.
What we built
An app that gives each retailer personalised deals and content, with tools for drop-shipments, new products, shopping lists and planograms.
This gives Unitas a direct digital channel to its retailers and gives brands more than 60 advertising spaces.
What changed
- 3 monthsConcept to the App Store in three months.
- 8,000+More than 8,000 retailers use the app.
- 10,000+More than 10,000 deals have been surfaced through it.
- 2018It was nominated for Digital Innovation at the FWD Gold Medal Awards 2018.
The work
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