A FRESH NEW LOOK, FEEL & WEBSITE FOR A TRIBE OF PAYMENTS EXPERTS

THE RESULTS

The refreshed brand look and new website design better reflects Tribe’s culture and maturity while giving us a platform to develop our brand presence even further.

"The restructure of the website has helped create improved clarity about the products we offer and given us a better foundation to create a more customer-centric user journey.

Combined with the work Tribe have done on SEO, the new website is now performing much better in search engines, with organic search now the biggest driver of web traffic.

Tribe plan to develop the website further to build on this success and look forward to taking it to the next level."

Helen Owen, VP of Marketing.

CHALLENGE & STRATEGY

Tribe Payments provide modular, future-ready payments technology which is cloud-based, API-led, fully and customisable. Tribe’s technology is built for today’s challenges and tomorrow’s opportunities.

With a business maturation cycle in full swing and following the implementation of HubSpot as Tribe’s core CRM, our task was to evolve Tribe’s brand from ‘start-up’ to a more ‘grown-up’ position and design and build a new component-led website in HubSpot enabling Tribe’s marketing team to utilise the diverse functionality and automation processes the HubSpot’s services offer.

Within 8 months we delivered a refreshed and more corporate brand, and designed and developed a new component-led website based in the HubSpot CRM which is helping Tribe to take their already well respected and established technologies and services to the next level.

DELIVERABLES

- 3 brand evolution/development Concepts.
- Creation of global core brand assets.
- HubSpot based, component-led website design system.
- HubSpot Integration with 3rd party applications.
- HubSpot CRM Training.

www.tribepayments.com

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