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RETHINKING B2B CUSTOMER EXPERIENCE FOR A PUB ICON

Greene King Online Ordering & PubPartners.net

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THE RESULTS

The new updates have led to higher uptakes across the site and +200% in key channels.

Traffic on the range and product pages via quick-links has seen a +132% increase, with Ale Uptake at +34% and Gin at +49% uptake. The Gin ranging advice has proven the most popular addition outperforming the other spirit skus by +32%. 

User surveys and analytics indicate the responsive updates have shown a considerable improvement in accessibility and user satisfaction rates.

CHALLENGE & STRATEGY

Greene King’s Online Ordering and PubPartners.net platforms needed some TLC. The primary goals were to improve user experience, move both sites to a responsive framework and make content easier to manage for the digital marketing team.

Project scope

- Talk to key stakeholders and review analytics data.
- Understand where the customer experience could be improved.
- Simplify the primary navigation.
- Add clear signposting and a quick-links section.
- Introduce a component-led design system to simplify content publishing.
- Create new ranging page templates.
- Implement standardised digital-ad real estate
- Add product recommendations & notifications functionality
- Build a Covid-19 Partners Resources Hub.

Keep scrolling to see the work...

THE RESULTS

The new updates have led to higher uptakes across the site and +200% in key channels.

Traffic on the range and product pages via quick-links has seen a +132% increase, with Ale Uptake at +34% and Gin at +49% uptake. The Gin ranging advice has proven the most popular addition outperforming the other spirit skus by +32%. 

User surveys and analytics indicate the responsive updates have shown a considerable improvement in accessibility and user satisfaction rates.

CHALLENGE & STRATEGY

Greene King’s Online Ordering and PubPartners.net platforms needed some TLC. The primary goals were to improve user experience, move both sites to a responsive framework and make content easier to manage for the digital marketing team.

Project scope

- Talk to key stakeholders and review analytics data.
- Understand where the customer experience could be improved.
- Simplify the primary navigation.
- Add clear signposting and a quick-links section.
- Introduce a component-led design system to simplify content publishing.
- Create new ranging page templates.
- Implement standardised digital-ad real estate
- Add product recommendations & notifications functionality
- Build a Covid-19 Partners Resources Hub.

Keep scrolling to see the work...

GUEST ALE UPTAKE +34%

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GIN UPTAKE +49%

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NEW CATEGORY INSIGHT

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COVID-19 HUB

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TRANSLATING BIG DATA INTO BETTER DECISIONS

Omnichannel Big Data Platform

A DIGITAL INTEGRATION DESIGNED TO GIVE A MORE UNITED EXPERIENCE

GAYTIMES Multi-Platform Integration & Membership Profile

CRAFTING A WEBSITE & LAUNCH CAMPAIGN FOR A SAMPLING SUPERSTAR

Relish Agency Website & Launch Campaign

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