RETHINKING B2B CUSTOMER EXPERIENCE FOR A PUB ICON
Greene King Online Ordering & PubPartners.net
THE RESULTS
The new updates have led to higher uptakes across the site and +200% in key channels.
Traffic on the range and product pages via quick-links has seen a +132% increase, with Ale Uptake at +34% and Gin at +49% uptake. The Gin ranging advice has proven the most popular addition outperforming the other spirit skus by +32%.
User surveys and analytics indicate the responsive updates have shown a considerable improvement in accessibility and user satisfaction rates.
CHALLENGE & STRATEGY
Greene King’s Online Ordering and PubPartners.net platforms needed some TLC. The primary goals were to improve user experience, move both sites to a responsive framework and make content easier to manage for the digital marketing team.
Project scope
- Talk to key stakeholders and review analytics data.
- Understand where the customer experience could be improved.
- Simplify the primary navigation.
- Add clear signposting and a quick-links section.
- Introduce a component-led design system to simplify content publishing.
- Create new ranging page templates.
- Implement standardised digital-ad real estate
- Add product recommendations & notifications functionality
- Build a Covid-19 Partners Resources Hub.
Keep scrolling to see the work...
GUEST ALE UPTAKE +34%
GIN UPTAKE +49%
NEW CATEGORY INSIGHT
COVID-19 HUB
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